Butterfly Acrobat Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
Butterfly Acrobat

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.

OPERATION / FLOW / INTERACTION:
This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.

PROJECT DURATION AND LOCATION:
This project began in July 2020 in Santiago, Chile and culminated in June 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light. Bordeaux Label Dimension: 14x11 cm. Conicity of 2 mm per side. Wax capsule

TAGS:
Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.

RESEARCH ABSTRACT:
The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.

CHALLENGE:
The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."

ADDED DATE:
2021-08-18 22:24:09

TEAM MEMBERS (5) :
Art direction and design: Ximena Ureta , Second graphic design: Dante Curin , Producer: Juan Rojas, and

IMAGE CREDITS:
Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta


Visit the following page to learn more: http://ximenaureta.cl
CLIENT/STUDIO/BRAND DETAILS
NAME:
CCL Label

PROFILE:
CCL Label Chile is a leading company in Chile in the manufacture of premium labels and world-class packaging products for wine spirit and personal care. The company was established in 2012 and is part of the global CCL Label based in Toronto Canada, which currently has 180 plants around the world. CCL dedicates significant resources to development and innovation incorporating the highest technology for the benefit of its clients, a relevant part of its objectives is to work together with designers, technicians and brand managers in obtaining technical results and looks aligned to the demands of the different markets.

NOMINATION DETAILS

Butterfly Acrobat Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

Butterfly Acrobat Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2021 - 2022.



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