DESIGN NAME: The Wine Barrel Dilemma
PRIMARY FUNCTION: Packaging
INSPIRATION: There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project’s highlight was managing to make TheWineBarrelDilemma’s package the definite answer to the dilemma red wine or white wine just by creating a user-friendly experience of enjoying both.
OPERATION / FLOW / INTERACTION: The consumer is now able to buy and enjoy a packaging consisting of both red and white wine, without having to choose one over the other. This packaging applies perfectly to gatherings and parties.
PROJECT DURATION AND LOCATION: The Project started in April 2020 and is still ongoing
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PRODUCTION / REALIZATION TECHNOLOGY: TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Wine_Barrel, wine, Packaging, Design, Barrel, Dilemma, red, white, cellar, out_of_the_box
RESEARCH ABSTRACT: There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
CHALLENGE: The wooden wine barrel is converted to the main reference point of the brand, which differentiates it from the competition. Robust and absolute typography, special symbols, pyrographic markings, and handwritten elements transport the consumer to an imaginary cellar. In his own barrel. In the world of The Wine Barrel.
The color palette and the different symbolisms clearly separate the 4 product codes on the shelf, but retaining the "common denominator" of the relevant design.
ADDED DATE: 2021-08-02 12:23:54
TEAM MEMBERS (2) : Creative Director: Antonia Skaraki and Art Director: Andreas Deskas
IMAGE CREDITS: Image #1: Photographer Andreas Deskas
Image #2: Photographer Andreas Deskas
Image #3: Photographer Andreas Deskas
Image #4: Photographer Andreas Deskas
Image #5: Photographer Andreas Deskas
Video Credits: Chris Gerokostas
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