DESIGN NAME: The Wine Barrel Classic
PRIMARY FUNCTION: Packaging
INSPIRATION: TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
OPERATION / FLOW / INTERACTION: TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
PROJECT DURATION AND LOCATION: The Project Started in October 2020 in Athens and is still ongoing.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: TheWineBarrel was made out of cardboard and it’s easily recycleable.
SPECIFICATIONS / TECHNICAL PROPERTIES: Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
TAGS: Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
RESEARCH ABSTRACT: Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
CHALLENGE: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
ADDED DATE: 2021-08-02 08:18:05
TEAM MEMBERS (2) : Greative Director: Antonia Skaraki and Art Director: Andreas Deskas
IMAGE CREDITS: Antonia Skaraki, 2021.
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