The Wine Barrel Classic Packaging by Antonia Skaraki

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DESIGN DETAILS
DESIGN NAME:
The Wine Barrel Classic

PRIMARY FUNCTION:
Packaging

INSPIRATION:
TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context. A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.

OPERATION / FLOW / INTERACTION:
TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.

PROJECT DURATION AND LOCATION:
The Project Started in October 2020 in Athens and is still ongoing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
TheWineBarrel was made out of cardboard and it’s easily recycleable.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag

TAGS:
Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box

RESEARCH ABSTRACT:
Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.

CHALLENGE:
A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.

ADDED DATE:
2021-08-02 08:18:05

TEAM MEMBERS (2) :
Greative Director: Antonia Skaraki and Art Director: Andreas Deskas

IMAGE CREDITS:
Antonia Skaraki, 2021.

Visit the following page to learn more: http://www.antoniaskaraki.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
THE WINE BARREL

PROFILE:
-

NOMINATION DETAILS

The Wine Barrel Classic Packaging by Antonia Skaraki is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Wine Barrel Classic Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2021 - 2022.



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