Grassy Premiados Coffee Packaging by Dimitri Lociks

Home > Winners > #128993




DESIGN DETAILS
DESIGN NAME:
Grassy Premiados

PRIMARY FUNCTION:
Coffee Packaging

INSPIRATION:
The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.

OPERATION / FLOW / INTERACTION:
The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.

PROJECT DURATION AND LOCATION:
The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.

TAGS:
package, Brazilian coffee, biomimetic, bio design,

RESEARCH ABSTRACT:
The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.

CHALLENGE:
The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.

ADDED DATE:
2021-07-28 16:59:45

TEAM MEMBERS (1) :
Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio

IMAGE CREDITS:
all images and videos: photographer Dimitri Lociks, study with shadows, 2021.

Visit the following page to learn more: https://www.choquedesign.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Grassy Caffè

PROFILE:
Founded in 2005, Grassy Caffe was born with the purpose of being a recognized company in the segment of sales and rental of “espresso” machines, supplies and after-sales in the technical area. With experiences acquired over the years, experienced in the segment and working with important customers, Grassy Caffe today has products constantly assisted and with positive endorsement from our partner portfolio. In early 2007, we opened a new headquarters in Ribeirao Preto/SP, with excellent physical structure for a showroom and administrative office.



NOMINATION DETAILS

Grassy Premiados Coffee Packaging by Dimitri Lociks is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Dimitri Lociks when results are announced.


AWARD DETAILS

Grassy Premiados Coffee Packaging by Dimitri Lociks is Winner in Packaging Design Category, 2021 - 2022.



· Press Members: Login or Register to request an exclusive interview with Dimitri Lociks.

· Click here to register inorder to view the profile and other works by Dimitri Lociks.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Dimitri Lociks' Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Grassy Premiados Coffee Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Dimitri Lociks, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.