Secret Exhibition Merchandise Display Hall by Yuan Jiang and Chen Song |
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| DESIGN NAME: Secret Exhibition PRIMARY FUNCTION: Merchandise Display Hall INSPIRATION: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization. UNIQUE PROPERTIES / PROJECT DESCRIPTION: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative. OPERATION / FLOW / INTERACTION: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people. Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. PROJECT DURATION AND LOCATION: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space. We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface. We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. SPECIFICATIONS / TECHNICAL PROPERTIES: 460 square meters TAGS: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China RESEARCH ABSTRACT: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum. CHALLENGE: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum. ADDED DATE: 2021-07-19 09:53:53 TEAM MEMBERS (2) : Lead Designer: Jiang Yuan and Song Chen and Space & Digital Design Team: He Yue IMAGE CREDITS: Digital Artist: Li Yazhou, Li Ke Photo Credits: Chen Xiyu Video: Wang Jiashuai |
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NAME: SODA Architects PROFILE: Soda:connect virtual and real world by design SODA Architects, founded by Mr. Yuan Jiang and Mr. Chen Song in 2016. SODA’s way of working generates media space design that brings together virtual and real world. In response to contemporary context, SODA embraces modern art and technology in space and hopes to create quality place that people would like to experience in current era, and encourages people get together and celebrate life with their family and friends. |
| AWARD DETAILS | |
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Secret Exhibition Merchandise Display Hall by Yuan Jiang and Chen Song is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Yuan Jiang and Chen Song. · Click here to register inorder to view the profile and other works by Yuan Jiang and Chen Song. |
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