Qinjianguo Packaging by Dongcheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qinjianguo PRIMARY FUNCTION: Packaging INSPIRATION: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10&quo UNIQUE PROPERTIES / PROJECT DESCRIPTION: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 120mm x 120mm x 150mm TAGS: Creative Yam powder packaging design RESEARCH ABSTRACT: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well. CHALLENGE: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams? ADDED DATE: 2021-07-10 09:30:16 TEAM MEMBERS (3) : Designer : BIN LIU , Designer :JONNY WANG and Illustrator：JIE WU IMAGE CREDITS: Designer : BIN LIU Designer :JONNY WANG Illustrator：JIE WU |
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| Visit the following page to learn more: http://51zzdc.com/indexshow.php?cid=10&a |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: QINJIANGUO PROFILE: Qin Jianguo, the leading brand of Chinese Dioscorea Opposita Thunb, has been focusing on the field of Dioscorea OPPOSITA THUNB for over 30 years.Ten-year-ring series Yam powder, is the Qin Jianguo brand special development of key products. Specially developed for those who are eager to eat better quality Yam, hope that better yam nutrition more people. |
| AWARD DETAILS | |
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Qinjianguo Packaging by Dongcheng is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Dongcheng. · Click here to register inorder to view the profile and other works by Dongcheng. |
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