Qinjianguo Packaging by Dongcheng

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DESIGN DETAILS
DESIGN NAME:
Qinjianguo

PRIMARY FUNCTION:
Packaging

INSPIRATION:
On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
120mm x 120mm x 150mm

TAGS:
Creative Yam powder packaging design

RESEARCH ABSTRACT:
We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.

CHALLENGE:
How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?

ADDED DATE:
2021-07-10 09:30:16

TEAM MEMBERS (3) :
Designer : BIN LIU , Designer :JONNY WANG and Illustrator:JIE WU

IMAGE CREDITS:
Designer : BIN LIU
Designer :JONNY WANG
Illustrator:JIE WU

Visit the following page to learn more: http://51zzdc.com/indexshow.php?cid=10&id =39
CLIENT/STUDIO/BRAND DETAILS
NAME:
QINJIANGUO

PROFILE:
Qin Jianguo, the leading brand of Chinese Dioscorea Opposita Thunb, has been focusing on the field of Dioscorea OPPOSITA THUNB for over 30 years.Ten-year-ring series Yam powder, is the Qin Jianguo brand special development of key products. Specially developed for those who are eager to eat better quality Yam, hope that better yam nutrition more people.

NOMINATION DETAILS

Qinjianguo Packaging by Dongcheng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Qinjianguo Packaging by Dongcheng is Winner in Packaging Design Category, 2021 - 2022.



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