The Heaven Lost Packaging by Chan Yiu Chung |
Home > Winners > #128131 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: The Heaven Lost PRIMARY FUNCTION: Packaging INSPIRATION: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred. OPERATION / FLOW / INTERACTION: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box. PROJECT DURATION AND LOCATION: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friend SPECIFICATIONS / TECHNICAL PROPERTIES: Width 83 mm x Depth 83 mm x Height 102 mm TAGS: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung RESEARCH ABSTRACT: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results. CHALLENGE: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges. ADDED DATE: 2021-06-30 09:19:24 TEAM MEMBERS (1) : Designer: Yiu Chung CHAN IMAGE CREDITS: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021 PATENTS/COPYRIGHTS: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021 |
||||
| Visit the following page to learn more: http://taitungbox.com/e/product/Candle-P |
|||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Tai Tung Jewellry Box Mfy.Ltd PROFILE: with years of export experience along with excellent quality, advanced services and Tai Tung Jewellery Box Mfy Ltd numerous customers trust and support, we're expert in this industry for more than 49 years and we keep improving our standard & service. Our owned factory in China(mainland), are able to produce 400,000 units per month on the basis of strategy plan & management on our production line. Thanks for our design's team both in china &Hong Kong, we've explored our new product in both local and over seas and expose our larest product to those who caluable customers. |
| AWARD DETAILS | |
 |
The Heaven Lost Packaging by Chan Yiu Chung is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Chan Yiu Chung. · Click here to register inorder to view the profile and other works by Chan Yiu Chung. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Chan Yiu Chung's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
