Blue Frog Bar and Restaurant by SIG Design

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DESIGN DETAILS
DESIGN NAME:
Blue Frog

PRIMARY FUNCTION:
Bar and Restaurant

INSPIRATION:
Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable´╝îexciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.

OPERATION / FLOW / INTERACTION:
/

PROJECT DURATION AND LOCATION:
The project located in Nanjing IST started in July 2020 and finished in December 2020.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Desktop research and on-site market research.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project area is 404 sqm.

TAGS:
restaurant, bar, Modern American, artworks

RESEARCH ABSTRACT:
Type of Research: Internet research, offline market research of competitors. Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall. Participants: Chunhai Du, Honghui Shen Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.

CHALLENGE:
The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.

ADDED DATE:
2021-06-29 09:55:23

TEAM MEMBERS (4) :
Creative director: Ray Lee, Interior designers: Chunhai Du, Honghui Shen, Graphic designers:Fangting Zhong and Rendering: Yinhui Gu

IMAGE CREDITS:
Image #1-#5 photographer: Nick Sing

Visit the following page to learn more: http://adkx.net/25xet
CLIENT/STUDIO/BRAND DETAILS
NAME:
Blue Frog

PROFILE:
Blue Frog started in 2003 and has been a popular western food brand in 60 stores in 15 cities in Europe and across China. Focus on providing modern American grilled cuisine with classic fusion and creativity. In order to give each guest a free choice of food and wine matching, Blue Frog provides up to 300 types of drinks, including beer, cocktails, short drinks, non-alcoholic cocktails, fresh jelly drinks, milkshakes... etc. 100 shots, which have been well-known in the industry for 15 years, have harvested 50,000 legends. There are more than 40 types of signature cocktails.

NOMINATION DETAILS

Blue Frog Bar and Restaurant by Sig Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Blue Frog Bar and Restaurant by Sig Design is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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