United Cinemas Terrace Mall Matsudo Cinemacomplex by Kunihisa Akiyama

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DESIGN DETAILS
DESIGN NAME:
United Cinemas Terrace Mall Matsudo

PRIMARY FUNCTION:
Cinemacomplex

INSPIRATION:
The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.

OPERATION / FLOW / INTERACTION:
It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.

PROJECT DURATION AND LOCATION:
This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system

SPECIFICATIONS / TECHNICAL PROPERTIES:
12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.

TAGS:
Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX

RESEARCH ABSTRACT:
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.

CHALLENGE:
Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea. One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color. The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.

ADDED DATE:
2021-06-29 09:22:49

TEAM MEMBERS (3) :
Chief Interior Designer: Shuwa Tei , Interior Designer: Kei Sagara and Chief Graphic Designer: Naoyuki Suzuki

IMAGE CREDITS:
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,



CLIENT/STUDIO/BRAND DETAILS
NAME:
United Cinemas Co.,Ltd.

PROFILE:
United Cinemas has a history of being founded in the UK by Hollywood majors Paramount and Universal in 1985 and starting as a Japan branch of a chain store that has expanded around the world, including Europe. Currently, it is managed with the capital unique to each country. The expansion in Japan has expanded every year from the first store that opened in Otsu, Shiga Prefecture in 1996.IMAX has 8 screens, ScreenX has 3 screens, 4DX has the largest number of 21 screens in Japan, 1 screen for the first dining cinema in Japan, and also operates art screens and animation screens. At our movie theaters, we think about the concept for each store and change the design. That is because there is an idea that a movie theater should be built that meets the needs of the local people and the concept of commercial facilities.



NOMINATION DETAILS

United Cinemas Terrace Mall Matsudo Cinemacomplex by Kunihisa Akiyama is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

United Cinemas Terrace Mall Matsudo Cinemacomplex by Kunihisa Akiyama is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #14488 on December 27, 2022, 8:08 pm
I'm impressed by the skill and creativity of the designer behind the "United Cinemas Terrace Mall Matsudo" Cinemacomplex. It's clear that a lot of time and effort went into the design of this space as the attention to detail is remarkable. The design is aesthetically pleasing, functional and inviting. The combination of elements create a unique and memorable atmosphere that customers will enjoy. It's easy to see why this design was recognized with an A' Design Award. Congratulations to Kunihisa Akiyama for their success!
Adam Harris Comment #83914 on January 4, 2023, 10:37 am
This amazing work of art truly captures the essence of good design. With its unique combination of 3 special movie formats and 8 ordinary theatres, United Cinemas Terrace Mall Matsudo offers a truly one-of-a-kind experience. The use of blue LED lights along the escalator and the impressive 2D graphics around the theatre floor create a futuristic atmosphere that will leave guests feeling both excited and inspired. This award-winning work is a testament to the power of creative design and serves as a great example of how good design can make a difference. Congratulations to the designer for this amazing accomplishment!
Chloe Turner Comment #90291 on January 4, 2023, 4:47 pm
I am in awe of Kunihisa Akiyama's work in designing the United Cinemas Terrace Mall Matsudo. The designer has managed to create a space that caters to people of all ages and backgrounds, offering a variety of entertainment that is sure to please everyone. The designer has successfully created a space that is full of life, making it a great place to spend time with loved ones. The designer has managed to capture the spirit of the mall in their design, creating a vibrant atmosphere that is sure to be enjoyed by all. I congratulate Kunihisa Akiyama for their success in the A' Design Award and for creating an amazing space that will be enjoyed by many.
Mark Allen Comment #92307 on January 4, 2023, 7:02 pm
This award-winning work is an amazing example of how to create a unique and exciting cinema complex with limited resources. The use of blue LED lights and 2D graphics that are inspired by dialogue from movies adds a touch of creativity that is sure to make the space memorable for visitors. The designers also managed to include all the necessary features such as Imax, 4DX, and ScreenX, as well as a theater management system, digital signage system, and BEMS Gem2. A truly impressive achievement!
Elisabeth Clark Comment #93457 on January 4, 2023, 8:29 pm
It's inspiring to see how Kunihisa Akiyama's United Cinemas Terrace Mall Matsudo has created a unique, enjoyable experience for all kinds of visitors. The innovative design provides a wide range of entertainment options including Imax, 4DX and ScreenX theaters, as well as photo spots for Instagram. It's clear that great care was taken to create a space that can be enjoyed by everyone, from young people to families and the elderly. I'm truly impressed by the thoughtfulness of the design, and honoured to be able to celebrate Kunihisa Akiyama's success in winning the A' Design Award for their work.

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