XinJiHao 10 Tea Packaging by Evan Chen

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DESIGN DETAILS
DESIGN NAME:
XinJiHao 10

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.

OPERATION / FLOW / INTERACTION:
The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.

PROJECT DURATION AND LOCATION:
The project was launched in Suzhou in March 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.

SPECIFICATIONS / TECHNICAL PROPERTIES:
3000mm*3000mm*3000mm

TAGS:
logo,packaging,illustrations,graph ics

RESEARCH ABSTRACT:
This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.

CHALLENGE:
How to combine the quality of "Black Gold Decade" with visual expression.

ADDED DATE:
2021-06-26 13:44:15

TEAM MEMBERS (8) :
WenChao Wang, JinFei Yang, BaoHui Qiu, ShengXing Tang, Evan Chen, Ziming Guo, Lei Huang and Guojin Chen

IMAGE CREDITS:
BamaTea

PATENTS/COPYRIGHTS:
BamaTea

CLIENT/STUDIO/BRAND DETAILS
NAME:
Bama Tea Co., Ltd

PROFILE:
Eight horse tea industry, tea to join, China's leading brand of tea chain franchise. Originating from a hundred years of tea making family, is the brand founded by the inheritors of the heritage skills, gathering the good tea of Chinese origin. National chain stores more than 2,000, tea stores to join the standardized replicable model, tea to join the store the whole tracking support.

NOMINATION DETAILS

Xinjihao 10 Tea Packaging by Evan Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xinjihao 10 Tea Packaging by Evan Chen is Winner in Packaging Design Category, 2021 - 2022.



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