Live and Let Live Exhibition by Inception Cultural and Creative Co., Ltd

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DESIGN DETAILS
DESIGN NAME:
Live and Let Live

PRIMARY FUNCTION:
Exhibition

INSPIRATION:
At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.

OPERATION / FLOW / INTERACTION:
There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle. There are also interactive technologies that allows the audience to understand each endangered animals better.

PROJECT DURATION AND LOCATION:
The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters

TAGS:
LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo

RESEARCH ABSTRACT:
LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.

CHALLENGE:
The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.

ADDED DATE:
2021-06-25 07:10:23

TEAM MEMBERS (1) :


IMAGE CREDITS:
All Images: Inception Cultural & Creative Co., Ltd

Visit the following page to learn more: https://www.inception-ltd.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Inception Cultural & Creative Co., Ltd

PROFILE:
INCEPTION was founded in 2012. Since then, hundreds of exhibitions were created, attracting a total of 10 million visitors. Dedicated to original content, IP curation authorization, exhibition space and shopping mall exhibition planning, our businesses include artist agency, offline stores and e-commerce, integrated marketing, culture & creative product development, etc. INCEPTION holds business activities in numerous countries in Asia, including Taiwan, China, Hong Kong, Singapore, Japan, South Korea, Malaysia, and other Southeast Asian countries. We create value with content, and we believe as discourse becomes the basis of the exhibition, the artworks become the language of communication. From the perspective of the audience, we connect the creators and the commercial market, and continue to gather global creative energy to create imaginative exhibition experiences for the Asian community.

NOMINATION DETAILS

Live and Let Live Exhibition by Inception Cultural and Creative Co., Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Live and Let Live Exhibition by Inception Cultural and Creative Co., Ltd is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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