The Treasure of Zbojniks Label by Sasha Sharavarau

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DESIGN DETAILS
DESIGN NAME:
The Treasure of Zbojniks

PRIMARY FUNCTION:
Label

INSPIRATION:
People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.

OPERATION / FLOW / INTERACTION:
The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.

PROJECT DURATION AND LOCATION:
The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.

TAGS:
packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.

ADDED DATE:
2021-06-23 15:55:47

TEAM MEMBERS (6) :
Art Director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava, Artworker: Robert Specian, Photography: Jose Sabino (Sabino Studio) and Client: St.Nicolaus

IMAGE CREDITS:
Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)

Visit the following page to learn more: https://www.behance.net/gallery/113205945/The -treasure-of-Zb
CLIENT/STUDIO/BRAND DETAILS
NAME:
St. Nicolaus (client company); Zbojnicka (brand)

PROFILE:
The company ST. NICOLAUS is the largest producer of spirit drinks in Slovakia. The company's portfolio consists of dozens of the product series. Abundant experiences, based on the history and traditions with a strong emphasis on innovations, quality and product safety ensures the ST. NICOLAUS Company leadership and competitiveness on the Slovak market even for decades. Zbojnicka brand was launched on the Slovakian market with the aim of becoming a good-quality product for the medium segment consumers. Its goal was to preserve the high-quality distillate tradition maintained by St. Nicolaus and, at the same time, present it in a new form with sophisticated design that would convey Slovak traditions.

NOMINATION DETAILS

The Treasure of Zbojniks Label by Sasha Sharavarau is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Treasure of Zbojniks Label by Sasha Sharavarau is Winner in Packaging Design Category, 2021 - 2022.



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