Roi Re Illustration by Poovakorn Watcharaphongphiphat

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DESIGN DETAILS
DESIGN NAME:
Roi Re

PRIMARY FUNCTION:
Illustration

INSPIRATION:
Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.

OPERATION / FLOW / INTERACTION:
The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.

PROJECT DURATION AND LOCATION:
The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.

PRODUCTION / REALIZATION TECHNOLOGY:
“Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History

RESEARCH ABSTRACT:
Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find. The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.

CHALLENGE:
Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.

ADDED DATE:
2021-06-23 09:39:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Poovakorn Watcharaphongphiphat, 2021.

Visit the following page to learn more: https://www.behance.net/poovakorn
CLIENT/STUDIO/BRAND DETAILS
NAME:
Mahidol University International College

PROFILE:
-

NOMINATION DETAILS

Roi Re Illustration by Poovakorn Watcharaphongphiphat is a Nominee in Public Awareness, Volunteerism, and Society Design Category.

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AWARD DETAILS

Roi Re Illustration by Poovakorn Watcharaphongphiphat is Winner in Public Awareness, Volunteerism, and Society Design Category, 2021 - 2022.



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