Have a Nice Can Food Packaging by Kaoru Mizuno - Mother Inc.

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DESIGN DETAILS
DESIGN NAME:
Have a Nice Can

PRIMARY FUNCTION:
Food Packaging

INSPIRATION:
Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port. The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side. So this arrangement can be used as a store display which direct the boundless sea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side. So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.

OPERATION / FLOW / INTERACTION:
The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12. A Handle of gift bag uses a rope that resembles a fishing port. Gift boxes are made up of bright orange (sun) and blue (sea). Can body has no decorations and labelling so that it can be used over direct heat at home or camping. Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.

PROJECT DURATION AND LOCATION:
The project lasts about 1 year, designed and produced in Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible. For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Environmentally friendly paper is used for the packaging. The cans are unlabeled so that they can be easily recycled and can be directly cooked.

TAGS:
canned food, packaging,

RESEARCH ABSTRACT:
The client runs a restaurant, and the corona pandemic is affecting store sales. We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home. When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.

CHALLENGE:
The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.

ADDED DATE:
2021-06-23 07:17:18

TEAM MEMBERS (1) :
Kaoru Mizuno

IMAGE CREDITS:
MOTHER Inc.

Visit the following page to learn more: https://mo-ther.jp
CLIENT/STUDIO/BRAND DETAILS
NAME:
IROM INC.

PROFILE:
IROM Co., Ltd. is a company that operates restaurants in Tokyo, and produces and sells canned foods. They provide a wealth of time with high quality “cooking” and “service”. They aim to create a restaurant that can be used in every scene of the customer's life. They provide seasonal, safe and secure ingredients with the best cooking method regardless of Japanese or Western style. IROM creates places that connect people, not only serve the cooking.

NOMINATION DETAILS

Have a Nice Can Food Packaging by Kaoru Mizuno-Mother Inc is a Nominee in Packaging Design Category.

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AWARD DETAILS

Have a Nice Can Food Packaging by Kaoru Mizuno-Mother Inc is Winner in Packaging Design Category, 2021 - 2022.



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