Ginkgo Swan Lake Signage System by Hangzhou Signsun

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DESIGN DETAILS
DESIGN NAME:
Ginkgo Swan Lake

PRIMARY FUNCTION:
Signage System

INSPIRATION:
The design is inspired by "swan" and "ginkgo". The shape and color are extracted from pictographic elements. The outline of ginkgo leaves and the pure whiteness of swan compose the unique rhythm of the park.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The whole guide system retains the purity, tranquility and eternity in the first impression of Ginkgo Swan Lake.

OPERATION / FLOW / INTERACTION:
According to the scientific layout, different play routes are formed in the park, and visitors are rationally diverted. The graphics and text information in different shapes are interacted to play a role of beautification and guidance.

PROJECT DURATION AND LOCATION:
The project was designed and produced in Hangzhou, Zhejiang Province, China in May 2019. It will be completed in Jiaxing City, Zhejiang Province, China in March 2020, and will be opened in Jiaxing City in April 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The manufacturing process of the steel plate hollow, the day and night light and shadow are clear, and endow the card body with a long service life.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Personalized customization, multiple styles become a guide system, not a single product, it belongs to a series of theme graphic design.

TAGS:
Ginkgo biloba, swan, purity, tranquility, information interaction, guide

RESEARCH ABSTRACT:
The type of research is applied research. It is hoped that through research, a systematic guide design for the park will be carried out. The research will use on-site inspections, combined with ergonomics, to enhance the overall image of the park from the three perspectives of playability, functionality and aesthetics, and travel for tourists. Play brings a good experience and enhance the happiness of travel.

CHALLENGE:
The seemingly simple shape is directly made with a thick stainless steel plate. The most difficult part is to see the light source components without destroying the aesthetics of the shape.

ADDED DATE:
2021-06-23 03:00:42

TEAM MEMBERS (4) :
Main creative design: Wu Xiaohua, Deepen the design: Wu Junlong, Three-dimensional rendering: Zeng Weijie and Photograph: Wang Jinguo

IMAGE CREDITS:
Independent intellectual property rights, original design.

PATENTS/COPYRIGHTS:
State Intellectual Property Office. Authorized announcement number:CN 306470357 S Certificate No. 6490453

Visit the following page to learn more: http://www.ssgmhz.com/case/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Hangzhou Signsun Signage System Co., Ltd.

PROFILE:
Legend of Prosperity is an innovation and research center focusing on scenic spot logo & brand design. A professional company specializing in the research, planning, design and brand image system design (VIS) of scenic spots (guides, signs) systems, and contributes professional strength to the creation of A-level scenic spots in national scenic spots. In recent years, it has won more than 40 international and domestic design awards. The company has successfully served Hangzhou G20 Summit, West Lake Heritage, Xixi National Wetland Park, Beijing-Hangzhou Grand Canal, China Yellow Wine Town, Beijing Palan Kingdom, Alibaba, Zhejiang University and other well-known scenic spots and listed companies, providing more than 200 scenic spots across the country Provide professional design services. Design comes from professionalism. Shengshi Legend has a complete industrial chain from planning to design to production. Our core service is to help customers build an excellent logo image system through scientific, effective and international design. In the future, Shenghemei Design will work hand in hand with you to focus on the coordination and interactive experience of logo functions, vision, and culture between people and the environment, and provide customers with the most cutting-edge creative design and visual presentation, using the most competitive logo Products and thoughtful full service to meet the needs of society and contribute to the development of the industry!



NOMINATION DETAILS

Ginkgo Swan Lake Signage System by Hangzhou Signsun is a Nominee in Street Furniture Design Category.

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AWARD DETAILS

Ginkgo Swan Lake Signage System by Hangzhou Signsun is Winner in Street Furniture Design Category, 2021 - 2022.



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