Refined of Jasmine Packaging by PH7 Creative Lab |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Refined of Jasmine PRIMARY FUNCTION: Packaging INSPIRATION: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adh OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value. SPECIFICATIONS / TECHNICAL PROPERTIES: Giftbox: 271 x 217 x 93 mm Canned 150g: 87 x 87 x 150 mm Canned 100g: 87 x 87 x 107 mm TAGS: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization RESEARCH ABSTRACT: - CHALLENGE: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully! ADDED DATE: 2021-06-22 02:42:20 TEAM MEMBERS (2) : Design：PH7 Creative Lab and Sub-Brand of packaging：Jasmine Huatan IMAGE CREDITS: PH7 Creative Lab, 2021. |
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| AWARD DETAILS | |
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Refined of Jasmine Packaging by Ph7 Creative Lab is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PH7 Creative Lab. · Click here to register inorder to view the profile and other works by PH7 Creative Lab. |
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