Staom Jewelry Boutique by Rong Zeng

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DESIGN DETAILS
DESIGN NAME:
Staom Jewelry

PRIMARY FUNCTION:
Boutique

INSPIRATION:
The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other. In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a space about the universe and jewelry. The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.

OPERATION / FLOW / INTERACTION:
Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.

PROJECT DURATION AND LOCATION:
The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers an area of 200 Square meters, with a floor height of about 3 meter.

TAGS:
Universe, Love, Jewelry, Retail, Narrative space

RESEARCH ABSTRACT:
This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.

CHALLENGE:
We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.

ADDED DATE:
2021-06-03 03:06:20

TEAM MEMBERS (1) :
Rong Zeng

IMAGE CREDITS:
Photographer: Shenghui

CLIENT/STUDIO/BRAND DETAILS
NAME:
XAD

PROFILE:
Xanadu Architectural Design (referred to as "XAD") is a design company that adheres to the people-oriented concept. Its name Xanadu is a word with rich literary meaning. Marco Polo mentioned in his autobiography that Shan-Du belonged to Kublai Khan's beautiful palace. In 1927, John Livingston Lowes published <the road to Xanadu: a study in the ways of imagination>. It is a book with profound knowledge, detective flavor and hypertext concept. The company named it Xanadu because it hopes to make every project experienced a place where memory will never be forgotten. Miss Zero, one of the founders of XAD, is also the creative director of XAD. Based on the unique and delicate emotion of female identity, she is a young woman full of spirituality and pure idealism. She insists that emotion is more, creates emotional space, and endows soul to business, private house or architecture. Through the theoretical data of psychology, based on self exploration and summary, we have a set of unique design techniques. She believes that the external expression is secondary, more important is the expression of internal emotions and spirit, the important thing is what a space can give users the real feelings. She focuses on the choice of spatial scale, material and color, so as to create the emotional needs of the project and achieve the demands of the project.

NOMINATION DETAILS

Staom Jewelry Boutique by Rong Zeng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Staom Jewelry Boutique by Rong Zeng is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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