Souldar Cracker Packaging Design by Yeqin Chen

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DESIGN DETAILS
DESIGN NAME:
Souldar Cracker

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.

OPERATION / FLOW / INTERACTION:
The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.

PROJECT DURATION AND LOCATION:
The project started in May 2020 and completed on July 2020, Shantou.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Use Ivory board for packaging materials, and use gold stamping to print the selected elements.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 210(L)*150(W)*50(H) mm

TAGS:
Chocolates, soda cracker, snacks, Packaging Design, Branding

RESEARCH ABSTRACT:
Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.

CHALLENGE:
When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.

ADDED DATE:
2021-06-02 08:58:18

TEAM MEMBERS (1) :
Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang

IMAGE CREDITS:
Yeqin Chen

PATENTS/COPYRIGHTS:
Copyrights belong to Dali Foods Group, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Dali Foods Group

PROFILE:
Dali foods group was founded in 1989 in fujian quanzhou. Since founded in 1989, after 30 years of rapid development, Dali food group has grown into the top 500 private enterprises in China is a comprehensive modern food enterprise group. On November 20, 2015, the group in Hong Kong stock exchange main board listing (stock code: 3799. HK). Dali foods group according to industry characteristics, elaborate layout, 18 provinces and regions in the country to establish 21 subsidiaries, a total of 36 food and beverage production base, 1 potato powder production base.

NOMINATION DETAILS

Souldar Cracker Packaging Design by Yeqin Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Souldar Cracker Packaging Design by Yeqin Chen is Winner in Packaging Design Category, 2021 - 2022.



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