Xiaoxiancao Tea Bag by Jin Zhang

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DESIGN DETAILS
DESIGN NAME:
Xiaoxiancao

PRIMARY FUNCTION:
Tea Bag

INSPIRATION:
In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.

OPERATION / FLOW / INTERACTION:
The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.

PROJECT DURATION AND LOCATION:
It will be designed in August 2020 and put on the market in September 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box size285mm*100mm*35mmPackage content3g*10

TAGS:
Tea bag, Tang Dynasty, tea, China, packaging, illustration

RESEARCH ABSTRACT:
Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.

CHALLENGE:
Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.

ADDED DATE:
2021-05-30 02:47:15

TEAM MEMBERS (1) :
Designer:Jin Zhang

IMAGE CREDITS:
Jin Zhang, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Xiao xian cao

PROFILE:
Xiaoxiancao Tea bag is a focus on youth market brand, brand to pursue more young, fashion, convenient product forms, The brand hopes to provide consumers with a new generation of bag tea product image that subverts the traditional tea,but also can retain the Chinese tea culture precipitation, let the young fashion brand, but also has cultural kernel. The brand products launched shortly, by many young groups of love.

NOMINATION DETAILS

Xiaoxiancao Tea Bag by Jin Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xiaoxiancao Tea Bag by Jin Zhang is Winner in Packaging Design Category, 2021 - 2022.



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