Doaba Dhaba Sustainable Food Packaging by Akkshit Khattar |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Doaba Dhaba PRIMARY FUNCTION: Sustainable Food Packaging INSPIRATION: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint. OPERATION / FLOW / INTERACTION: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered. PROJECT DURATION AND LOCATION: The Project started in February 2021 and finished in April 2021 in India. The brand was launched in April 2021 |
PRODUCTION / REALIZATION TECHNOLOGY: Handcrafted clay pots, Banana leaf & Recycled Paper SPECIFICATIONS / TECHNICAL PROPERTIES: 2000ml Pot - D:180mm by H:125mm 1000ml Pot - D:155mm by H:105mm 500ml Pot - D:110mm by H:95mm 250ml Pot - D:90mm by H:80mm Banana leaf packaging is flexible and depends on the number and thickness of the bread. 100ml- 5cm*6.5cm TAGS: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging RESEARCH ABSTRACT: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions. I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. CHALLENGE: There were two major challenges during the design process. The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity. The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. ADDED DATE: 2021-05-28 08:27:21 TEAM MEMBERS (1) : IMAGE CREDITS: Akkshit Khattar, 2021. |
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| AWARD DETAILS | |
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Doaba Dhaba Sustainable Food Packaging by Akkshit Khattar is Winner in Sustainable Products, Projects and Green Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Akkshit Khattar. · Click here to register inorder to view the profile and other works by Akkshit Khattar. |
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