NewForm Exhibition Space by Huainan Jia and Jian Zhu

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DESIGN DETAILS
DESIGN NAME:
NewForm

PRIMARY FUNCTION:
Exhibition Space

INSPIRATION:
The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.

OPERATION / FLOW / INTERACTION:
The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.

PROJECT DURATION AND LOCATION:
The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The area is 224 sqm.

TAGS:
Nature, Exhibition, Display, Retail, Bathroom

RESEARCH ABSTRACT:
The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.

CHALLENGE:
The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.

ADDED DATE:
2021-05-08 06:05:45

TEAM MEMBERS (2) :
Jia Huainan and Zhu Jian

IMAGE CREDITS:
Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.

Visit the following page to learn more: http://shorturl.at/kvFNT
CLIENT/STUDIO/BRAND DETAILS
NAME:
Farnear International Design Center

PROFILE:
FARNEAR DESIGN, a popular design brand in China, was founded by Mr. Jia Huainan, a well-known interior architect in the Asia-Pacific region and China’s top luxury house design leader. Since its establishment, FARNEAR DESIGN has always adhered to an international vision, with aim to repay every customer who trusts us through original high-quality design works and our distinctive professional attitude. FARNEAR DESIGN is based in Shanghai, and its business covers developed areas in China. It maintains a good and high reputation for both first-line real estate companies and top private customers. Many chinese and foreign professional awards highly recognise and evaluate FARNEAR DESIGN. In 2019, FARNEAR DESIGN braved the wind and waves to embark on a journey to Europe in order to explore better lifestyles. Specifically the new high-end lifestyle mansions in Spain. Fanay has won the trust of the world's top superstar luxury house royal design company A-cero with many years of professional dedication, and finally introduced the top design brand A-cero to China, formally establishing the cooperation brand FARNEAR&ACERO DESIGN with Fanay.

NOMINATION DETAILS

Newform Exhibition Space by Huainan Jia and Jian Zhu is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Newform Exhibition Space by Huainan Jia and Jian Zhu is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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