Bafang Koi Bank Gift Box by One Design Brand Communication Co. Ltd

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DESIGN DETAILS
DESIGN NAME:
Bafang Koi

PRIMARY FUNCTION:
Bank Gift Box

INSPIRATION:
The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck. According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth. Each fish can be interpreted by different verses, so they also have their own blessings in different environments. The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle. The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry. Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.

OPERATION / FLOW / INTERACTION:
We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning; The square is yin, and the circle is yang. The square is the earth and the circle is the sky. The original intention is a place where the sky is round. Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand. The Tai hexagram is the best one among the 64 hexagrams.

PROJECT DURATION AND LOCATION:
The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.

SPECIFICATIONS / TECHNICAL PROPERTIES:
240mm*240mm*150mm

TAGS:
China gift packaging

RESEARCH ABSTRACT:
I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing. Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing. The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry. Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.

CHALLENGE:
-

ADDED DATE:
2021-04-22 05:59:02

TEAM MEMBERS (2) :
Designer/Illustrator:Ziqiong Li and One Design brand communication Co., Ltd

IMAGE CREDITS:
One Design brand communication Co., Ltd

CLIENT/STUDIO/BRAND DETAILS
NAME:
One Design Brand Communication Co., Ltd.

PROFILE:
Exploit the potential of the brand according to the brand market, create a powerful memory symbol, and strive to provide innovative design solutions for the brand, and focus on brand image suggestions and integration; Design is responsible for hitting, marketing is responsible for breaking through, build brand with professional operation thinking, medialize brand's own resources, enhance brand competitiveness, and customize a set of exclusive brand planning plans for the brand. We are a design company that accompanies the growth of the company all the year round. Assist companies in formulating brand growth plans and help companies build the king of brands in the region.

NOMINATION DETAILS

Bafang Koi Bank Gift Box by One Design Brand Communication Co. Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bafang Koi Bank Gift Box by One Design Brand Communication Co. Ltd is Winner in Packaging Design Category, 2021 - 2022.



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