Chiang Hu Baijiu by Evan Chen and Ziming Guo

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DESIGN DETAILS
DESIGN NAME:
Chiang Hu

PRIMARY FUNCTION:
Baijiu

INSPIRATION:
On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish. It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.

OPERATION / FLOW / INTERACTION:
When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.

PROJECT DURATION AND LOCATION:
The project started in Suzhou on New Year's Day, 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley. Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size of the single box is 240mm*125mm*100mm. Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.

TAGS:
logo,packaging,illustrations,graphics,ag gs,Lascaux Design,baijiu

RESEARCH ABSTRACT:
The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.

CHALLENGE:
Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.

ADDED DATE:
2021-04-01 04:15:59

TEAM MEMBERS (7) :
Evan Chen, Ziming Guo, Leti Liu, JiaYi Jiang, Fan Zhang, XiangNan Xu and Min Fang

IMAGE CREDITS:
EvanChen

Visit the following page to learn more: https://www.zcool.com.cn/work/ZNTE3Mjg5MTY=.h tml
CLIENT/STUDIO/BRAND DETAILS
NAME:
Lascaux Design Institute Inc.

PROFILE:
We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.

NOMINATION DETAILS

Chiang Hu Baijiu by Evan Chen and Ziming Guo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Chiang Hu Baijiu by Evan Chen and Ziming Guo is Winner in Packaging Design Category, 2020 - 2021.



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