Milano System Modular Urban Backpack by Modula Milano

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DESIGN DETAILS
DESIGN NAME:
Milano System

PRIMARY FUNCTION:
Modular Urban Backpack

INSPIRATION:
Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens. Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack. It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.

OPERATION / FLOW / INTERACTION:
Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials. While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.

PROJECT DURATION AND LOCATION:
The project started in January 2020 and finished in March 2021 in Milan, Italy.

PRODUCTION / REALIZATION TECHNOLOGY:
CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears. Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules. Fidlock - innovative magnetic locking hardware

SPECIFICATIONS / TECHNICAL PROPERTIES:
480mm height x 300mm width x 170mm depth (240 when expanded) Weight: 900gr (only the Milano backpack) Volume: 25 L (35 L expanded) 180-degrees opening Fully water-resistant 2 separated compartments with multiple pockets for ultimate organization

TAGS:
modular backpack, Italian design, Made in Italy, backpack made in Italy

RESEARCH ABSTRACT:
We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.

CHALLENGE:
The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19

ADDED DATE:
2021-03-29 14:34:08

TEAM MEMBERS (8) :
Alex Feriotto, Sebastian Pinotti, Nevena Pavloska, Dario Ruggeri, Gaia Venuti, Beatrice Cavalli, Chiara Penasa and

IMAGE CREDITS:
Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa

Visit the following page to learn more: http://rb.gy/qnmd0j
CLIENT/STUDIO/BRAND DETAILS
NAME:
Modula Milano

PROFILE:
Modula Milano is a startup that was founded and operates in Milan, the capital of the design industry, from where it takes inspiration. The team is passionate about good design, innovation and travel, delivering innovative products that intertwine a constant vein of aestheticism and Italian taste. At the same time, each product is designed to meet the needs of a global clientele. Modula Milano’s vision is to offer the maximum functionality, durability, comfort and timeless design through products that will stand the test of time.

NOMINATION DETAILS

Milano System Modular Urban Backpack by Modula Milano is a Nominee in Fashion and Travel Accessories Design Category.

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AWARD DETAILS

Milano System Modular Urban Backpack by Modula Milano is Winner in Fashion and Travel Accessories Design Category, 2020 - 2021.



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