Power of Meat Original Grilled by Hao Ching Shen

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DESIGN DETAILS
DESIGN NAME:
Power of Meat

PRIMARY FUNCTION:
Original Grilled

INSPIRATION:
The overall designing concept is based on brand recognition-using meat to generate electricity and adopt volcanic elements as the keynote to develop a sense of power from eating meat. With the Japanese-style BBQ tone, we used two dimensional and space illusion techniques with iron parts, neon lights and golden elements as the design breakthrough.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For spatial index, the simplified lines of the Chinese character "肉 (meat)" is used as the partition wall elevation and extend to the lightning-shape arranged seating area to link to next space highlight: the self-service bar. The spatial arrangement aims to use the intuitive "meat" character to inspire the rhythm of a large piece of meat being cut through by lightning. The meat pieces were made with wooden texture materials and golden panel to show the brand tone.

OPERATION / FLOW / INTERACTION:
The spiritual wall is represented with illustrations of volcano and meat. The space composition and division is formed with the triangular and mountain shaped lines inspired by volcano. By using the lightning symbol in spatial composition, we successfully create a master-slave relationship among areas, which enables consumers to experience an innovative spatial structure.

PROJECT DURATION AND LOCATION:
The project started in December 2020 and finished in March 2021 in Taipei.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Carpenter work/ Cast Iron baking enamel/ Vinyl tile/ Decorative lighting

SPECIFICATIONS / TECHNICAL PROPERTIES:
Seating area 392.06788 sq. meter/ Kitchen 86.28138 sq. meter/ Toilet 21.81828 sq. meter/ Others 15.86784 sq. meter

TAGS:
Meat, Lightning, Volcano

RESEARCH ABSTRACT:
Power of Meat Ximen Emei Branch is the first all you can eat BBQ restaurant of the Wowprime Corporation. The restaurant is located in Ximending business district, which is the most important and internationalized business district in the west area of Taipei. It is also the main gathering area for young people and one of the must visit destinations for foreign tourists.

CHALLENGE:
This project is located in a building with a narrow entrance. We decided to turn the entrance and the guest receiving counter by 45 degrees, hoping to increase the visual spaciousness of the entering area, and create a visual dialogue of the brand spirit wall through the transition of space.

ADDED DATE:
2021-03-29 09:16:17

TEAM MEMBERS (1) :
Designed by Hao Ching Shan/ FK Create Space Design Decoration Company

IMAGE CREDITS:
Hao Ching Shen, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Wowprime Corporation

PROFILE:
Restaurant Services, provide Western Steak, Japanese Style Cuisine, Original Grilled, Hokkaido Kelp Hotpot, Teppanyaki, Japanese Pork Chop, Hot pot, Italian Veggie Cuisine.

NOMINATION DETAILS

Power of Meat Original Grilled by Hao Ching Shen is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Power of Meat Original Grilled by Hao Ching Shen is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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