DESIGN NAME: Liangzhu Culture
PRIMARY FUNCTION: Toys
INSPIRATION: By focusing on the protection and inheritance of traditional Liangzhu culture, this project revolves around the life scene in the late Neolithic Age. The life of the ancient State of Liangzhu is simulated with toys as the carrier. This product helps understand the cultural deposits and traditional techniques of Liangzhu in the late Neolithic Age, with a view to promote the spread and inheritance of Liangzhu culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The history displayed in the museum has a mysterious strain. To liven up history, we need a special way of interactive presentation. Combined with a particular cultural theme, team designs a game of make believe. This way of bringing history alive allows children to experience history more intuitively. Through the game, children are able to not only read history, but also enjoy it.
OPERATION / FLOW / INTERACTION: The course of the game of this product is designed according to the archaeological process. Each game is a mysterious mining operation. Players can play the game of make believe with people and things that have been excavated and simulate the life and operation at that time.
PROJECT DURATION AND LOCATION: The project was developed in March 2020, and ended in February 2021, over a period of 11 months.
FITS BEST INTO CATEGORY: Toys, Games and Hobby Products Design
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PRODUCTION / REALIZATION TECHNOLOGY: Materials:plastics and sands.
SPECIFICATIONS / TECHNICAL PROPERTIES: Dimension: Character Building Block Set 71mmx38mmx87mm
Package: 340mmx240mmx150mm
TAGS: history, Liangzhu, late Neolithic Age, make believe, experience history
RESEARCH ABSTRACT: The development of museum souvenirs must be diversified. After analyzing the status quo of museum souvenirs and the expectations of Liangzhu Museum, our team clearly defines the user group and launches this Liangzhu Block Set for tourists and history lovers. Players can experience the fun of archaeology while playing and understand the culture of people in Liangzhu in the late Neolithic Age. Liangzhu Building Block Set is quite different from the existing commercially available museum souvenirs and highly recognizable.
CHALLENGE: Through literature research and field visits, our team extracts representative information and converts it into product shapes through design techniques. The Character Building Block Set shows the characteristics of characters and costumes. Each component of each character needs to be shaped accurately to match adjacent ones.
ADDED DATE: 2021-03-28 14:58:46
TEAM MEMBERS (6) : Designer: Qiu Liwei, Designer: Shi Xiaoming, Designer: Gu Yani, Designer: Jian Lei, Designer: Du Chen and Designer: Shao Jian
IMAGE CREDITS: Image #1: Shao Jian, 2021
Image #2: Jiang Lei, 2021
Image #3: Jiang Lei, 2021
Image #4: Jiang Lei, 2021
Image #5: Jiang Lei, 2021
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