ZhuoQing Instant Tea Essence by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
ZhuoQing

PRIMARY FUNCTION:
Instant Tea Essence

INSPIRATION:
The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.

OPERATION / FLOW / INTERACTION:
By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer box: SPTE Inner box: Paper Small pack: Aluminium Foil

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size:395(L)*242(W)*40(H) mm

TAGS:
Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea

RESEARCH ABSTRACT:
There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.

CHALLENGE:
More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.

ADDED DATE:
2021-03-26 07:50:48

TEAM MEMBERS (3) :
Designer: Tiger Pan, Qian Chi, Illustrator: Ping Yi and Project Manager: Krystal You

IMAGE CREDITS:
Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu

PATENTS/COPYRIGHTS:
Copyrights belong to Tasly Holding Group, 2020.

Visit the following page to learn more: http://dwz.date/eAdS
CLIENT/STUDIO/BRAND DETAILS
NAME:
Tasly Holding Group

PROFILE:
Tasly Pharmaceuticals, Inc. (TaslyUS), was founded in 2006 and is based in Rockville, Maryland. At Tasly our vision is to change the way the world takes and understands medicine. Through decades of research and development, we are geared to become a world-renowned innovator in pharmaceuticals, biologics, and nutraceuticals. Our efforts have also been recognized as T89 (Dantonic) has become the first herbal medicine derived compound to complete an FDA Phase III global clinical trial with promising data. The results indicated that T89’s pharmacological functionalities in improving blood circulation, boosting energy metabolism level, and reducing blood thickness made the drug to express clinically significant benefits. We look forward to this success paving the way for the future use of herbal medication as an effective and safe alternative to synthesized chemical and biological treatments.

NOMINATION DETAILS

Zhuoqing Instant Tea Essence by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zhuoqing Instant Tea Essence by Tiger Pan is Winner in Packaging Design Category, 2020 - 2021.



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