I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: I Love You From Afar PRIMARY FUNCTION: Social INSPIRATION: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19. UNIQUE PROPERTIES / PROJECT DESCRIPTION: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market. |
PRODUCTION / REALIZATION TECHNOLOGY: Social Media, Vectorial Illustrations, Illustrator SPECIFICATIONS / TECHNICAL PROPERTIES: Stories, Posts, Carrousels TAGS: Inbrax, Miniso, Chile, I Love You From Afar RESEARCH ABSTRACT: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed. CHALLENGE: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers. ADDED DATE: 2021-03-15 02:19:31 TEAM MEMBERS (4) : Pedro Antolín, Pancho González, Renato Galecio and Álvaro González IMAGE CREDITS: Miniso, Inbrax PATENTS/COPYRIGHTS: Miniso, Inbrax |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Inbrax PROFILE: Miniso is a Japanese chain of low-cost stores that is positioned in products that its users really love, such as household utensils, cosmetics, stationery, toys and stuffed animals, which have become a sales hit and in a love hit for the brand. Maintaining social distance and staying at home is key to avoid contagion in the situation we find ourselves living (COVID19). For this reason, the commercial and communication strategy was focused throughout the pandemic on providing solutions and supporting each of its clients to keep them entertained and maintain the presence of the Miniso brand. Inbrax develops this campaign for Miniso within this strategic guideline during the pandemic. |
| AWARD DETAILS | |
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I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Alvaro Gonzalez and Renato Galecio. · Click here to register inorder to view the profile and other works by Alvaro Gonzalez and Renato Galecio. |
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