Bel Gusto Packaging by Olga Takhtarova

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DESIGN DETAILS
DESIGN NAME:
Bel Gusto

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.

OPERATION / FLOW / INTERACTION:
To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy. Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.

PROJECT DURATION AND LOCATION:
Ukraine, Kyiv, the project began in September 2019 and ended in May 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET film. –°olor CMYK, PANTONE. Selective varnish

SPECIFICATIONS / TECHNICAL PROPERTIES:
Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm Fellini, Makaroni - packing size 380 x 230 mm

TAGS:
packaging, pasta, Italy, food

RESEARCH ABSTRACT:
The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product. Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness. We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.

CHALLENGE:
Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.

ADDED DATE:
2021-03-13 09:31:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Olga Takhtarova, 2020.

Visit the following page to learn more: https://sotdesign.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
SOT F&D

PROFILE:
We specialise in creative design and brand development for start-ups, small, large, local and globally operating companies for projects varying between hospitality, architecture, commercial, art & culture, health & beauty, technology and more. We love to solve problems with fun creativity, create effective and tailored yet functional design solutions that attract, engage and inspire.

NOMINATION DETAILS

Bel Gusto Packaging by Olga Takhtarova is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Olga Takhtarova is also kept secret. This information will also be available later.
AWARD DETAILS

Bel Gusto Packaging by Olga Takhtarova is Winner in Packaging Design Category, 2020 - 2021.



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