Yipin Yellow Tea Tea Packaging by Xianfeng Wu

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DESIGN DETAILS
DESIGN NAME:
Yipin Yellow Tea

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.

OPERATION / FLOW / INTERACTION:
Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.

PROJECT DURATION AND LOCATION:
The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
110mmX110mmX21mm

TAGS:
Tiger, dragon, tea packaging, incense burner, nature

RESEARCH ABSTRACT:
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.

CHALLENGE:
In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good

ADDED DATE:
2021-03-09 02:23:28

TEAM MEMBERS (1) :
Wu Xianfeng

IMAGE CREDITS:
Xianfeng Wu, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Yipin Yellow Tea Tea Packaging by Xianfeng Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Yipin Yellow Tea Tea Packaging by Xianfeng Wu is Winner in Packaging Design Category, 2020 - 2021.



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