Mountain Tea Tea Packaging by Xianfeng Wu

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DESIGN DETAILS
DESIGN NAME:
Mountain Tea

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad. Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.

OPERATION / FLOW / INTERACTION:
Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.

PROJECT DURATION AND LOCATION:
The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
280mmX205mmX70mm

TAGS:
Tea packaging, tea cakes, original, environmentally friendly, tea tree

RESEARCH ABSTRACT:
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.

CHALLENGE:
In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.

ADDED DATE:
2021-03-09 02:19:44

TEAM MEMBERS (1) :
Wu Xianfeng

IMAGE CREDITS:
Xianfeng Wu, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Mountain Tea Tea Packaging by Xianfeng Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mountain Tea Tea Packaging by Xianfeng Wu is Winner in Packaging Design Category, 2020 - 2021.



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