Mr.Penguin Tea Packaging by Xianfeng Wu

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DESIGN DETAILS
DESIGN NAME:
Mr.Penguin

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.

OPERATION / FLOW / INTERACTION:
Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.

PROJECT DURATION AND LOCATION:
The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .

SPECIFICATIONS / TECHNICAL PROPERTIES:
106mmX106mmX240mm

TAGS:
Penguin, tea packaging, water tank, life, leisure

RESEARCH ABSTRACT:
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.

CHALLENGE:
In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.

ADDED DATE:
2021-03-09 01:57:18

TEAM MEMBERS (1) :
Wu Xianfeng

IMAGE CREDITS:
Xianfeng Wu, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Mr.penguin Tea Packaging by Xianfeng Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mr.penguin Tea Packaging by Xianfeng Wu is Winner in Packaging Design Category, 2020 - 2021.



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