Tsarsky Reserve Paper Packaging by Natalya Bilousova

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DESIGN DETAILS
DESIGN NAME:
Tsarsky Reserve

PRIMARY FUNCTION:
Paper Packaging

INSPIRATION:
Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.

OPERATION / FLOW / INTERACTION:
This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.

PROJECT DURATION AND LOCATION:
Project start: June 2020 Project end: September 2020 Designer location: Berdyansk, Ukraine Client location: Moscow, Russia

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Used foldable paper package which is fitted (wrapped) on plastic box with product inside.

SPECIFICATIONS / TECHNICAL PROPERTIES:
One size for all packages width 180 mm x Depth 45 mm x Height 226 mm

TAGS:
meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine

RESEARCH ABSTRACT:
Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.

CHALLENGE:
Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.

ADDED DATE:
2021-03-07 16:21:48

TEAM MEMBERS (2) :
Design: Natalya Bilousova and Marketing Director: Anton Rubtsov

IMAGE CREDITS:
All of the separate images are given by client

PATENTS/COPYRIGHTS:
Trademark 2021. Trademark Holder NESANS Company

CLIENT/STUDIO/BRAND DETAILS
NAME:
Tsarsky Reserve

PROFILE:
Company founded at the end of 2000. For 20 years we have been successfully working and developing various types of activities. Among our areas, the leading one is the production of packaging goods and the production of frozen semi-finished products. Also we are engaged in warehouse, rental and management activities.

NOMINATION DETAILS

Tsarsky Reserve Paper Packaging by Natalya Bilousova is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Natalya Bilousova is also kept secret. This information will also be available later.
AWARD DETAILS

Tsarsky Reserve Paper Packaging by Natalya Bilousova is Winner in Packaging Design Category, 2020 - 2021.



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