Pepsi NFL Limited Edition Packaging by Dennis Furniss |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi NFL Limited Edition PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots UNIQUE PROPERTIES / PROJECT DESCRIPTION: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience. OPERATION / FLOW / INTERACTION: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico. PROJECT DURATION AND LOCATION: 3 Months (Nov 20- Feb 21) Mexico FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: High definition Offset printing on aluminum cans SPECIFICATIONS / TECHNICAL PROPERTIES: 110 mm x 50 mm x 110 mm / 18.5 lbs TAGS: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic RESEARCH ABSTRACT: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams. CHALLENGE: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering. ADDED DATE: 2021-03-06 17:11:41 TEAM MEMBERS (1) : PepsiCo Design Latin America IMAGE CREDITS: Pepsico Design Center Latam PATENTS/COPYRIGHTS: Pepsico Design Center Latam |
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| Visit the following page to learn more: http://youtu.be/0hjNj8q9oKw | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Pepsi PROFILE: Pepsi has been bringing fun and refreshment to consumers for over 100 years. Today, the Pepsi continues to innovate new products, new flavors, new packages with varying themes that meet the growing demand for integrated brand experiences. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. |
| AWARD DETAILS | |
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Pepsi Nfl Limited Edition Packaging by Dennis Furniss is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Dennis Furniss. · Click here to register inorder to view the profile and other works by Dennis Furniss. |
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