Pepsi NFL Limited Edition Packaging by Dennis Furniss

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DESIGN DETAILS
DESIGN NAME:
Pepsi NFL Limited Edition

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.

OPERATION / FLOW / INTERACTION:
Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.

PROJECT DURATION AND LOCATION:
3 Months (Nov 20- Feb 21) Mexico

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
High definition Offset printing on aluminum cans

SPECIFICATIONS / TECHNICAL PROPERTIES:
110 mm x 50 mm x 110 mm / 18.5 lbs

TAGS:
Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic

RESEARCH ABSTRACT:
Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.

CHALLENGE:
Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.

ADDED DATE:
2021-03-06 17:11:41

TEAM MEMBERS (1) :
PepsiCo Design Latin America

IMAGE CREDITS:
Pepsico Design Center Latam

PATENTS/COPYRIGHTS:
Pepsico Design Center Latam

Visit the following page to learn more: http://youtu.be/0hjNj8q9oKw
CLIENT/STUDIO/BRAND DETAILS
NAME:
Pepsi

PROFILE:
Pepsi has been bringing fun and refreshment to consumers for over 100 years. Today, the Pepsi continues to innovate new products, new flavors, new packages with varying themes that meet the growing demand for integrated brand experiences. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them.

NOMINATION DETAILS

Pepsi Nfl Limited Edition Packaging by Dennis Furniss is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Dennis Furniss is also kept secret. This information will also be available later.
AWARD DETAILS

Pepsi Nfl Limited Edition Packaging by Dennis Furniss is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Click here to request a exclusive interview about Pepsi NFL Limited Edition Packaging from Dennis Furniss.

· Click here to view the profile and other works by Dennis Furniss.
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