Pepsi Culture Limited Edition Packaging by Dennis Furniss

Home > Winners > #123071


DESIGN DETAILS
DESIGN NAME:
Pepsi Culture

PRIMARY FUNCTION:
Limited Edition Packaging

INSPIRATION:
These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.

OPERATION / FLOW / INTERACTION:
Not applicable

PROJECT DURATION AND LOCATION:
The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
High definition offset printing on alluminum

SPECIFICATIONS / TECHNICAL PROPERTIES:
12 Oz Cans, sold individually as a series.

TAGS:
Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America

RESEARCH ABSTRACT:
This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.

CHALLENGE:
This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.

ADDED DATE:
2021-03-06 16:41:02

TEAM MEMBERS (1) :
PepsiCo Design Latin America

IMAGE CREDITS:
All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.

PATENTS/COPYRIGHTS:
Not applicable

Visit the following page to learn more: https://youtu.be/RC_SP0KkWFA
CLIENT/STUDIO/BRAND DETAILS
NAME:
Pepsi

PROFILE:
Pepsi has been bringing fun and refreshment to consumers for over 100 years. Today, the Pepsi continues to innovate new products, new flavors, new packages with varying themes that meet the growing demand for integrated brand experiences. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them.

NOMINATION DETAILS

Pepsi Culture Limited Edition Packaging by Dennis Furniss is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Dennis Furniss is also kept secret. This information will also be available later.
AWARD DETAILS

Pepsi Culture Limited Edition Packaging by Dennis Furniss is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Dennis Furniss.

· Click here to view the profile and other works by Dennis Furniss.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Dennis Furniss' Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Pepsi Culture Limited Edition Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Dennis Furniss, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |