Full Moon Social Ad by Fabiano Dalmacio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Full Moon PRIMARY FUNCTION: Social Ad INSPIRATION: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039. UNIQUE PROPERTIES / PROJECT DESCRIPTION: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. OPERATION / FLOW / INTERACTION: The post reached 662,500 people in Ireland, driving 2,600 to the brand website - www.guinness.com - in only a few hours. PROJECT DURATION AND LOCATION: The project was developed in October 2020 in Dublin, Ireland. |
PRODUCTION / REALIZATION TECHNOLOGY: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures. SPECIFICATIONS / TECHNICAL PROPERTIES: Facebook & Instagram feed/stories. TAGS: beer, Guinness, halloween, moon, Ireland RESEARCH ABSTRACT: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual. CHALLENGE: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography. ADDED DATE: 2021-03-05 19:12:59 TEAM MEMBERS (8) : Advertising Agency: Rothco, part of Accenture Interactive, Chief Creative Officer: Alan Kelly, Executive Creative Director: Jen Speirs, Creative Director: Stephen Rogers, Art Director: Fabiano Dalmácio, Managing Partner: Zara Flynn, Account Director: Karen Austin and Account Manager: Susan Maguire IMAGE CREDITS: Fabiano Dalmacio, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Rothco, part of Accenture Interactive PROFILE: Rothco, part of Accenture Interactive is a world class creative agency. We partner with ambitious clients and brands and work with them to achieve their true potential. We do this by listening, learning, creating, inventing and delivering ground-breaking ideas. Our services span every device, platform and medium where brands are seen and experienced; from multi-market TV campaigns to mobile first interactions and everything in between. Ultimately, we ensure the best possible brand experience for our clients and their customers. |
| AWARD DETAILS | |
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Full Moon Social Ad by Fabiano Dalmacio is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Fabiano Dalmacio. · Click here to register inorder to view the profile and other works by Fabiano Dalmacio. |
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