OHO Lentil Chips Chips Packaging by Bold Brands

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DESIGN DETAILS
DESIGN NAME:
OHO Lentil Chips

PRIMARY FUNCTION:
Chips Packaging

INSPIRATION:
OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.

OPERATION / FLOW / INTERACTION:
Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.

PROJECT DURATION AND LOCATION:
This project started in January 2020 February and finished 2020 May.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Flexograhy with paper touch varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
190 x 250 x 50 mm snacks bag printed on popypropylene.

TAGS:
Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips

RESEARCH ABSTRACT:
Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.

CHALLENGE:
It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.

ADDED DATE:
2021-03-05 12:19:25

TEAM MEMBERS (3) :
Creative Director: Motiejus Gaigalas, Head Of Design: Vytenis Petrusevicius and Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius

IMAGE CREDITS:
Visuals: Sandra Ramoskaite

Visit the following page to learn more: http://www.boldbrandsagency.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
BOLD BRANDS

PROFILE:
We are strategic packaging & branding agency. Experienced team that helps you increase sales, enter retail market, optimize production costs or solve existing design & branding problems. Design is our tool for reaching your goals. Be it wider audiences, bigger profits or better brand recognition, we create language that helps to achieve it. Focus on design that delivers rather than label that just looks good is one of our main unique properties.

NOMINATION DETAILS

Oho Lentil Chips Chips Packaging by Bold Brands is a Nominee in Packaging Design Category.

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AWARD DETAILS

Oho Lentil Chips Chips Packaging by Bold Brands is Winner in Packaging Design Category, 2020 - 2021.



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