From Caudat Packaging Design by Vu Agency

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DESIGN DETAILS
DESIGN NAME:
From Caudat

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
A is the first and highest letter on the used scale that everyone implies is the best. CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale. Inspired by ancient mascots from many different civilizations. In Greek mythology, the owl is the symbol of the goddess of wisdom Athena. The Great Sphinx of Giza Anubis The god of Egypt The design style is inspired by the tattoos of the samoan people

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth. The project aims to create an easily word-of-mouth name for packaging designs.

OPERATION / FLOW / INTERACTION:
Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.

PROJECT DURATION AND LOCATION:
2020 - Ho Chi Minh City, Vietnam

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset

SPECIFICATIONS / TECHNICAL PROPERTIES:
1Kg: Total size: 45x78cm x 2 Finished product size: 13.5 x 39 x 9cm Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE) Printing Process: Flexography 500g: Total size: 36.6x33 cm Finished product size: 9.6 x 33 7.7 cm Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset 250g: Total size: 36.6x33 cm Finished product size: 9.6 x 33 7.7 cm Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset

TAGS:
coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration

RESEARCH ABSTRACT:
We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.

CHALLENGE:
The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.

ADDED DATE:
2021-03-04 04:41:20

TEAM MEMBERS (1) :
Vu agency

IMAGE CREDITS:
# Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency

Visit the following page to learn more: http://vudigital.co
CLIENT/STUDIO/BRAND DETAILS
NAME:
From CauDat

PROFILE:
From Caudat is a brand that grows and processes roasted and ground coffee in Cau Dat - Lam Dong - Vietnam. With raw material areas and a system of closed coffee beans processing and roasting plants, From Caudat brings to the market high quality coffee.

NOMINATION DETAILS

From Caudat Packaging Design by Vu Agency is a Nominee in Packaging Design Category.

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AWARD DETAILS

From Caudat Packaging Design by Vu Agency is Winner in Packaging Design Category, 2020 - 2021.



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