The Seeds Of Faith Admission Letter For BFU 2018 by Xianming Hu

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DESIGN DETAILS
DESIGN NAME:
The Seeds Of Faith

PRIMARY FUNCTION:
Admission Letter For BFU 2018

INSPIRATION:
Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.

OPERATION / FLOW / INTERACTION:
Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Beijing and finished in July 2018 in Beijing.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm

TAGS:
Creative, Identifiable,Cultural,International,Inte raction

RESEARCH ABSTRACT:
Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance. Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture. Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers. Results and Impact: The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.

CHALLENGE:
1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees". 2-It combines the characteristics of Beijing Forestry University , differing from those of other universities. 3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.

ADDED DATE:
2021-02-28 15:41:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer Yong Yang,Dawu Zhao,Creator Xianming Hu,Image post-processing Xianming Hu

Visit the following page to learn more: https://mp.weixin.qq.com/s/nN9licL09e0KyoQSut nhgA
CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Forestry University

PROFILE:
Beijing Forestry University is a national key university directly under the Ministry of Education and jointly built by the Ministry of Education and the State Forestry Administration. Based on biology and ecology, featuring forestry, landscape architecture, forestry engineering, herbology and agriculture and forestry economic management, the university is a national key university with coordinated development in many disciplines, including agriculture, science, engineering, management, economics, literature, law, philosophy, education and arts. The university has developed the philosophy of "Know the mountains and water, trees and people", and has trained more than 100,000 senior professionals and a number of foreign students for the country, including 14 academicians of the two academies and 13 provincial and ministerial leaders, representing a large number of outstanding scientific and technical experts and management cadres, who have made outstanding contributions to China's forestry industry. . At present, the university is aiming at providing higher education to the satisfaction of the people, further improving the quality of school operation, and striving to build the university into an internationally renowned, distinctive and high-level research university.

NOMINATION DETAILS

The Seeds of Faith Admission Letter For Bfu 2018 by Xianming Hu is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

The Seeds of Faith Admission Letter For Bfu 2018 by Xianming Hu is Winner in Print and Published Media Design Category, 2020 - 2021.



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