DESIGN NAME: Bottle in the Dark
PRIMARY FUNCTION: Emotion And Mistery
INSPIRATION: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
OPERATION / FLOW / INTERACTION: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
PROJECT DURATION AND LOCATION: The project started in July 2019 in Varese and finished in September 2019
FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design
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PRODUCTION / REALIZATION TECHNOLOGY: 150 megapixel digital back
SPECIFICATIONS / TECHNICAL PROPERTIES: Final dimension image 70 x 100 cm 300 dpi
TAGS: mistery,emotion,night,dreamlike,dream,se
cret,darkness,atmosphere
RESEARCH ABSTRACT: To create this image we used the best digital hardware and software technologies
CHALLENGE: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
ADDED DATE: 2021-02-28 14:27:07
TEAM MEMBERS (1) : Pierluigi Fossa - Opificio42 team
IMAGE CREDITS: Pierluigi Fossa, 2020.
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