Hankol Liquor Packaging Design by Hankol - Ji Hao and Zhang XiaoMing

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DESIGN DETAILS
DESIGN NAME:
Hankol Liquor

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The design concept originates from "blind taste". While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.

OPERATION / FLOW / INTERACTION:
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.

PROJECT DURATION AND LOCATION:
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer packaging box uses environmentally friendly EPP materials

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer box size 115mmx100mmx230mm

TAGS:
packaging

RESEARCH ABSTRACT:
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials

CHALLENGE:
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.

ADDED DATE:
2021-02-28 09:43:26

TEAM MEMBERS (3) :
HANKOL, Ji Hao and Zhang XiaoMing

IMAGE CREDITS:
Image all: Photographer Chen yue, 2020

CLIENT/STUDIO/BRAND DETAILS
NAME:
HANKOL & Ji Hao/Zhang XiaoMing

PROFILE:
Hankol Liquor Co., Ltd., a new consumer brand in China, is called Hanke for short. Ji Hao, the first brand marketing expert in China to upgrade the “Visual Hammer” theory,raised the “Visual Positioning” to a strategic height。He also took the lead in putting forward the idea of "Visual Competition" based on customers' mind, and is committed to promoting the brand visual marketing to be scientific. Zhang xiaoming, good at digging out the "invisible value" of products and restoring the "intrinsic value" of products; with an international perspective, promote the upgrading of local brands and advocate appropriate design.

NOMINATION DETAILS

Hankol Liquor Packaging Design by Hankol-Ji Hao and Zhang Xiaoming is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hankol Liquor Packaging Design by Hankol-Ji Hao and Zhang Xiaoming is Winner in Packaging Design Category, 2020 - 2021.



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