Chef's Beer by Ana Mrazek Lugarov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chef's PRIMARY FUNCTION: Beer INSPIRATION: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise. OPERATION / FLOW / INTERACTION: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind. Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer. PROJECT DURATION AND LOCATION: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements. SPECIFICATIONS / TECHNICAL PROPERTIES: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml. TAGS: beer, beer label, minimalistic design, elegant, sophisticated, label design RESEARCH ABSTRACT: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal. CHALLENGE: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible. ADDED DATE: 2021-02-27 16:49:16 TEAM MEMBERS (1) : IMAGE CREDITS: Ana Mrazek Lugarov, 2020. |
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| Visit the following page to learn more: https://varionica.com/piva/chefs-beer/?l |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: atelier ANII PROFILE: Chef’s beer is a collaboration project of chef Mate Jankovic, Zmajska brewery, Bibich Winery, Varionica craft brewery from Croatia and Barut brewing and blending from Slovenia. Atelier ANII is a Croatian design studio that was given the task of designing the label for Chef's beer, which is a premium restaurant beer. |
| AWARD DETAILS | |
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Chef's Beer by Ana Mrazek Lugarov is Winner in Packaging Design Category, 2020 - 2021.· Read the interview with designer Ana Mrazek Lugarov for design Chef's here.· Press Members: Login or Register to request an exclusive interview with Ana Mrazek Lugarov. · Click here to register inorder to view the profile and other works by Ana Mrazek Lugarov. |
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