Yoyic Huojunpaopao Sparkling Live Probiotics Drink by Tingting Wang

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DESIGN DETAILS
DESIGN NAME:
Yoyic Huojunpaopao

PRIMARY FUNCTION:
Sparkling Live Probiotics Drink

INSPIRATION:
We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.

OPERATION / FLOW / INTERACTION:
HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.

PROJECT DURATION AND LOCATION:
The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.

SPECIFICATIONS / TECHNICAL PROPERTIES:
388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.

TAGS:
yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design

RESEARCH ABSTRACT:
Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.

CHALLENGE:
This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.

ADDED DATE:
2021-02-27 15:37:38

TEAM MEMBERS (1) :
Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu

IMAGE CREDITS:
.

PATENTS/COPYRIGHTS:
Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020

Visit the following page to learn more: http://www.mengniu.com.cn
CLIENT/STUDIO/BRAND DETAILS
NAME:
High-tech MengNiu Dairy (Beijing)CO.,LTD

PROFILE:
High-tech MengNiu Dairy (Beijing) Company is a subsidiary of China Mengniu Dairy Company.China Mengniu Dairy Company Limited and its subsidiaries manufacture and distribute quality dairy products in China. It is one of the leading dairy product manufacturers in China, with MENGNIU as its core brand. Mengniu offers diverse products including liquid milk products, ice cream, milk formula and cheese. In 2020, Mengniu ranked eighth in Rabobank's list of " Global Dairy Top 20", and placed 31th on BrandZ’s list of most valuable Chinese brands, topped the list of brand contribution.

NOMINATION DETAILS

Yoyic Huojunpaopao Sparkling Live Probiotics Drink by Tingting Wang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Yoyic Huojunpaopao Sparkling Live Probiotics Drink by Tingting Wang is Winner in Packaging Design Category, 2020 - 2021.



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