Duxiaoxiao AI Digital Human Assistant by Baidu Meux - Dou Shen and Yujie Shi

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DESIGN DETAILS
DESIGN NAME:
Duxiaoxiao

PRIMARY FUNCTION:
AI Digital Human Assistant

INSPIRATION:
Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users

OPERATION / FLOW / INTERACTION:
Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.

PROJECT DURATION AND LOCATION:
The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.

FITS BEST INTO CATEGORY:
Interface and Interaction Design

PRODUCTION / REALIZATION TECHNOLOGY:
We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.

TAGS:
AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany

RESEARCH ABSTRACT:
We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.

CHALLENGE:
One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.

ADDED DATE:
2021-02-27 14:39:04

TEAM MEMBERS (1) :
Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li

IMAGE CREDITS:
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

PATENTS/COPYRIGHTS:
patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020 patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020 patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020 patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020 patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020 Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184

Visit the following page to learn more: http://vimeo.com/user128079386/review/5131845 24/16e5e2f34f
CLIENT/STUDIO/BRAND DETAILS
NAME:
baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

PROFILE:
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.

NOMINATION DETAILS

Duxiaoxiao Ai Digital Human Assistant by Baidu Meux-Dou Shen and Yujie Shi is a Nominee in Interface and Interaction Design Category.

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AWARD DETAILS

Duxiaoxiao Ai Digital Human Assistant by Baidu Meux-Dou Shen and Yujie Shi is Winner in Interface and Interaction Design Category, 2020 - 2021.



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