Personality Reshaping Propaganda by Lu Zhao

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DESIGN DETAILS
DESIGN NAME:
Personality Reshaping

PRIMARY FUNCTION:
Propaganda

INSPIRATION:
This work comes from some feelings in life. I want to express the most real and sensitive part of my heart in the form of this work. When a person is vulnerable, first of all, she / he is incomplete, but at the same time, she / he has unlimited possibilities and courage. In the process of reshape thinking and cognition, she / he finally breaks the usual mode of thinking, breaks through the limit, and collages a complete self.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We have all been, incomplete, in the pursuit of time, exploring forward. Fragile and sensitive, unknown uneasiness, all kinds of emotions, let us constantly reflect, think, recognize, progress, reshape, take ourselves apart and then collage. A lot of fragmentary elements are used in the work to express that people's life is very short and can't be retrogressed, but we can transform ourselves and regenerate ourselves under cognition, so growth is the main concept of the work.

OPERATION / FLOW / INTERACTION:
A large number of conceptual elements, broken glass, reconstituted building blocks and time scales are used to express the concept of remodeling and growth.

PROJECT DURATION AND LOCATION:
The project started in June 2020 and completed in February 2021. It has won many awards such as 2020cgda and 2020icva.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
pr ae ipad ai

SPECIFICATIONS / TECHNICAL PROPERTIES:
1920*1080

TAGS:
Remodeling Minimalism MG Cognition human nature

RESEARCH ABSTRACT:
Works in the form of Mg animation, black and white minimalist style. This is a story about growing up. After a series of setbacks, girl break through themselves and rebuild their hearts. In the process, he also experienced passivity, confusion, avoidance, struggle, forbearance, cognition and exploration. All kinds of complex emotions interweave together, growth is also accompanied by adversity forward.

CHALLENGE:
The biggest challenge of this work is to grasp the time node. I hope the picture will freeze at the moment of remodeling, leaving the viewer unlimited imagination.

ADDED DATE:
2021-02-27 12:06:06

TEAM MEMBERS (3) :
Lu Zhao, Lin Huang and Shiqi Mai

IMAGE CREDITS:
Lu Zhao, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Personality Reshaping Propaganda by Lu Zhao is a Nominee in Movie, Video and Animation Design Category.

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AWARD DETAILS

Personality Reshaping Propaganda by Lu Zhao is Winner in Movie, Video and Animation Design Category, 2020 - 2021.



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