Luzhou Laojiao 1915 Chinese Baijiu by Haijun Shen

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DESIGN DETAILS
DESIGN NAME:
Luzhou Laojiao 1915

PRIMARY FUNCTION:
Chinese Baijiu

INSPIRATION:
The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.

OPERATION / FLOW / INTERACTION:
Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling

PROJECT DURATION AND LOCATION:
The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand

SPECIFICATIONS / TECHNICAL PROPERTIES:
58mm×158mm×350mm

TAGS:
Jiangyang map,Luxury ChineseBaijiu,sailboat

RESEARCH ABSTRACT:
Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed

CHALLENGE:
To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.

ADDED DATE:
2021-02-27 08:51:32

TEAM MEMBERS (2) :
Haijun Shen and manling Lin

IMAGE CREDITS:
Haijun Shen, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
DIGA Creative design

PROFILE:
Luzhou Laojiao is one of the four oldest famous baijiu in China. Its brewing skills originated in the ancient Jiangyang, flourished in the Tang and Song dynasties, and were created, prototyped, finalized and mature in the Yuan, Ming and Qing dynasties.

NOMINATION DETAILS

Luzhou Laojiao 1915 Chinese Baijiu by Haijun Shen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Luzhou Laojiao 1915 Chinese Baijiu by Haijun Shen is Winner in Packaging Design Category, 2020 - 2021.



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