Dashi Egg Sand Packaging by Yuta Takahashi

Home > Winners > #121213


DESIGN DETAILS
DESIGN NAME:
Dashi Egg Sand

PRIMARY FUNCTION:
Packaging

INSPIRATION:
This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.

OPERATION / FLOW / INTERACTION:
Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.

PROJECT DURATION AND LOCATION:
This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wrapping paper: 366.7mm x 222.3mm Front sticker: 76.2mm x 63.5mm Side sticker: 88.9mm x 15.9mm Card: 139.7mm x 69.9mm Box: 165.1mm x 114.3mm x 48.2mm

TAGS:
Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan

RESEARCH ABSTRACT:
All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.

CHALLENGE:
The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.

ADDED DATE:
2021-02-27 05:16:16

TEAM MEMBERS (4) :
Art Director: Yuta Takahashi, Designer: Yuta Takahashi, Assistant: Miyuki Hino and Photographer: Yuta Takahashi

IMAGE CREDITS:
Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021

Visit the following page to learn more: http://yutatakahashi.jp
CLIENT/STUDIO/BRAND DETAILS
NAME:
WTNB coffee & studio in the HOUSE

PROFILE:
It has established a unique store style that extends the concept of a cafe in Saijo City, Ehime Prefecture, Japan. You can enjoy a course meal, take-out, or even a cup of coffee brewed by a barista. A wide range of wines produced by biodynamic farming as well as alcoholic beverages are available. The store is also a leader in fostering, improving, and disseminating the local food culture. The store's signature dish, the dashi maki tamago sandwich, consists of a dashi maki tamago (Japanese-style rolled omelette) baked one by one by an artisan, sandwiched between bread coated with a secret teriyaki sauce seasoned with sweet and spicy sauce. During the satellite’s lunchtime, the dashi maki tamago sandwiches are sold out in less than an hour.

NOMINATION DETAILS

Dashi Egg Sand Packaging by Yuta Takahashi is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Yuta Takahashi when results are announced.
AWARD DETAILS

Dashi Egg Sand Packaging by Yuta Takahashi is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Yuta Takahashi.

· Click here to register inorder to view the profile and other works by Yuta Takahashi.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Yuta Takahashi's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Dashi Egg Sand Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Yuta Takahashi, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |