Mingniang Chinese Baijiu by Manling Lin

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DESIGN DETAILS
DESIGN NAME:
Mingniang

PRIMARY FUNCTION:
Chinese Baijiu

INSPIRATION:
Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.

OPERATION / FLOW / INTERACTION:
The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.

PROJECT DURATION AND LOCATION:
2020.05-2021.05

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover

SPECIFICATIONS / TECHNICAL PROPERTIES:
150mm×150mm×338mm

TAGS:
chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water

RESEARCH ABSTRACT:
At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.

CHALLENGE:
This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.

ADDED DATE:
2021-02-27 04:36:08

TEAM MEMBERS (1) :
Manling Lin

IMAGE CREDITS:
Manling Lin, 2020.

Visit the following page to learn more: https://www.diga-sz.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
DIGA CREATIVE DESIGN

PROFILE:
Luzhoulaojiao is one of the four oldest famous baijiu in China. Its brewing skills originated in the ancient Jiangyang, flourished in the tang and song dynasties, and were created, prototyped, finalized and mature in the yuan, ming and qing dynasties.

NOMINATION DETAILS

Mingniang Chinese Baijiu by Manling Lin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mingniang Chinese Baijiu by Manling Lin is Winner in Packaging Design Category, 2020 - 2021.



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