Yashang Hing Tau Ball Food by Mars Team

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DESIGN DETAILS
DESIGN NAME:
Yashang Hing Tau Ball

PRIMARY FUNCTION:
Food

INSPIRATION:
Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Application of paper printing, food grade plastic, silk belt

SPECIFICATIONS / TECHNICAL PROPERTIES:
260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.

TAGS:
Meatball, graphic composition, color composition, animal image

RESEARCH ABSTRACT:
-

CHALLENGE:
In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.

ADDED DATE:
2021-02-27 04:13:18

TEAM MEMBERS (1) :


IMAGE CREDITS:
Mars Team, 2020.

Visit the following page to learn more: https://mp.weixin.qq.com/s/f-2DKEOnmq3J7TLv1y coJw
CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

PROFILE:
Shenzhen Baixinglong Creative Packaging Co., Ltd. was established in 2008 (it was established on the basis of the continuation of the original Shenzhen Baixinglong Packaging Design Co., Ltd., which was established in 1999), and was officially listed on the "New OTC Market" in 2015. It is a leading domestic comprehensive solution provider for product image engineering. Headquartered in Luohu, Shenzhen, it has 3 wholly-owned subsidiaries (including Huizhou Baixinglong Packaging Co., Ltd., Sichuan Tianfu Baixinglong Creative Packaging Co., Ltd., and American Baixinglong Creative Packaging Design Company), with an office area of ​​more than 8,000 square meters , The production base covers an area of ​​37,000 square meters, and the company employs more than 600 people, including more than 60 design teams. Customer scope: Customers cover various fast-moving consumer goods industries such as wine, tea, food, cosmetics and luxury goods. Up to now, they have been Moutai, Yanghe, Niulanshan, Gujinggong, Jinshiyuan, Gucci, Victoria's Secret, Bulgari, Disney, Bama Tea, Xie Yuda, Dianhong, Jiliang and other 3,518 customers have created more than 30,000 products. Service model: pioneered the industry's four-in-one professional creative packaging service model of "brand strategy, creative design, technology research and development, and product delivery" to help customers create best-selling products and create strong brands.

NOMINATION DETAILS

Yashang Hing Tau Ball Food by Mars Team is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Mars Team is also kept secret. This information will also be available later.
AWARD DETAILS

Yashang Hing Tau Ball Food by Mars Team is Winner in Packaging Design Category, 2020 - 2021.



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