Nu Watch by Maziar Mohit and Iman Kimiaei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nu PRIMARY FUNCTION: Watch INSPIRATION: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it. The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The watch dial is filled with water collected from the world's dirtiest water sources. Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time. OPERATION / FLOW / INTERACTION: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands. PROJECT DURATION AND LOCATION: The project started in December 2020 in Toronto and finished in February 2021 in Krakow. |
PRODUCTION / REALIZATION TECHNOLOGY: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement. SPECIFICATIONS / TECHNICAL PROPERTIES: Case diameter 38mm, thickness 12mm, strap width 20mm. TAGS: watch, minimal, timepiece, design, unconventional, water, environment, RESEARCH ABSTRACT: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue. CHALLENGE: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it. ADDED DATE: 2021-02-26 22:53:43 TEAM MEMBERS (2) : Maziar Mohit and Iman Kimiaei IMAGE CREDITS: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021 Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021 Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021 Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021 Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: I and M Design PROFILE: I and M Design is a multidisciplinary design studio with a presence in Toronto, Canada and Krakow, Poland. We function mainly as a think tank helping our clients find innovative solutions to complex problems. We specialize in design strategy and research, unique architectural designs and concept product design. |
| AWARD DETAILS | |
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Nu Watch by Maziar Mohit and Iman Kimiaei is Winner in Jewelry, Eyewear and Watch Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Maziar Mohit and Iman Kimiaei. · Click here to register inorder to view the profile and other works by Maziar Mohit and Iman Kimiaei. |
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